For this brief set by my university, I was tasked to create meaningful design which can be applied to positively impact the community, either socially or environmentally.

I decided to create a concept for an online clothing store, which can allow the user to design and customise their own garments, tailor-made specifically for them. This includes chosen materials, measurements and adding their own personal style. I decided to create this concept to encourage those with Body Dysmorphia and/or negative body issues, to feel included in the excitement of finding their own identity through clothing, which can be a difficult subject to some.

Self Made

Fashion Made For You, by You.